Three Tips for Implementing a Results Driven Survey Program

Three Tips for Implementing a Results Driven Survey Program

Implementing a program to gather customer input can be an exciting endeavor. The team spends hours defining the survey process, drafting the questions, creating customer incentives, and implementing technology. The program is announced, the technology is activated, but customers don’t seem to be filling out the surveys. Although this is a common experience, it is because some critical steps are often overlooked. The following three items will prove to be invaluable in ensuring the proper implementation of your customer survey program.

Effective Survey Methods that Develop Memorable Customer Experiences

Effective Survey Methods that Develop Memorable Customer Experiences

Developing an effective survey is no easy task. Creating the questions, removing bias, presenting the survey, and analyzing the feedback can all affect the outcome of the response. In the ideal world, a survey captures true feedback that helps to refine your customer experience and drive bottom line profits. Leveraging best practices can help you to quickly create surveys that help you to better serve the customer and grow your business.

7 Tips for Customer Recovery

7 Tips for Customer Recovery

With great customer service comes great expectations! As organizations place additional emphasis on customer experience and the measuring of customer satisfaction, they create environments where excellence is expected. A service driven environment necessitates the design of a relevant customer recovery process. At AfterWords, we have integrated recovery tools in our software, resolving situations once the customer provides input. Our tools are great, but we train our customers to catch issues before escalation. The following seven tips provide a foundation for a world class customer recovery culture.