What’s Shaping the Future of Customer Experience?

What’s Shaping the Future of Customer Experience?

The race is on to find new and exciting ways to attract and retain customers. More access to products and services and more demanding expectations from consumers are creating a fast-paced and innovative environment for developing the customer experience. Technological changes are one of the primary drivers of this innovation. As these technologies make the buying experience faster and more efficient, customers are placing greater demands on companies to meet and exceed their expectations.

Surveys – The Perfect Tool To Boost Your Company’s Innovation

Surveys – The Perfect Tool To Boost Your Company’s Innovation

Innovation can be what defines a business and makes it unique. Innovation helps you grow your company, stand out from your competitors, and meet the ongoing needs of your customers. It also helps you attract high quality talent. But fostering innovation takes careful consideration, research, and planning. You may go to the drawing board several times to find the right approach to developing innovative products or procedures. But how do you know you’re headed in the right direction?

Why Should You Be Using Surveys To Manage Risk In Your Business?

Why Should You Be Using Surveys To Manage Risk In Your Business?

Whether it’s measuring customer satisfaction or keeping tabs on employee engagement, surveys are great tools for quantifying a host of topics that can be analyzed to improve your business. When it comes to risk management, surveys may not be at the top of your toolkit. Experts recommend using surveys to help assess your level of risk and the probability of risk factors. 

Surveying Employees Versus Surveying Customers: Why You Should Know the Differences

Surveying Employees Versus Surveying Customers: Why You Should Know the Differences

Surveys are an important part of any business owner’s toolkit. Whether you are planning a menu overhaul, creating a targeted marketing campaign, or determining your Net Promoter Scores, surveys can get you the valuable information to make an informed decision. While business owners and managers understand the inherent value in survey campaigns, there can be an understandable desire to streamline the process to increase efficiency.

Three Tips for Implementing a Results Driven Survey Program

Three Tips for Implementing a Results Driven Survey Program

Implementing a program to gather customer input can be an exciting endeavor. The team spends hours defining the survey process, drafting the questions, creating customer incentives, and implementing technology. The program is announced, the technology is activated, but customers don’t seem to be filling out the surveys. Although this is a common experience, it is because some critical steps are often overlooked. The following three items will prove to be invaluable in ensuring the proper implementation of your customer survey program.

Effective Survey Methods that Develop Memorable Customer Experiences

Effective Survey Methods that Develop Memorable Customer Experiences

Developing an effective survey is no easy task. Creating the questions, removing bias, presenting the survey, and analyzing the feedback can all affect the outcome of the response. In the ideal world, a survey captures true feedback that helps to refine your customer experience and drive bottom line profits. Leveraging best practices can help you to quickly create surveys that help you to better serve the customer and grow your business.

7 Tips for Customer Recovery

7 Tips for Customer Recovery

With great customer service comes great expectations! As organizations place additional emphasis on customer experience and the measuring of customer satisfaction, they create environments where excellence is expected. A service driven environment necessitates the design of a relevant customer recovery process. At AfterWords, we have integrated recovery tools in our software, resolving situations once the customer provides input. Our tools are great, but we train our customers to catch issues before escalation. The following seven tips provide a foundation for a world class customer recovery culture.